Monday 6 February 2012

M/M Paris

Givenchy Haute Couture Spring Summer 2012 Invitations 

M/M Paris are renowned within the industry for both their intricate Graphic Design or their immaculate Art Direction within Publications such as Vogue Paris and Man About Town, their roster of clients reads like a who's who of fashion and entertainment including Kanye West, Inez and Vinoodh, Givenchy and Balenciaga - Their work is asymmetric and reminiscent of Art Deco architecture, particularly evident in the work above for Givenchy, who they regularly collaborate with on their annual invites issued to attendees of their presentations/shows.

Balenciaga Spring Summer 2002 Ad Campaign

They really capture the essence of style and the atmosphere within Fashion and Entertainment at this moment in time.
Their work really excites me and their collaboration with Inez and Vinoodh on 5 consecutive seasons (S/S 00' F/W 00' S/S 01' F/W 01' & S/S 02') at Balenciaga, elaborating exceptional pieces of advertising that have helped define a decade in fashion, that have truly helped put them on the map as one of the most imaginative duos in Fashion, also known as Michael Amzalag and Mathias Augustyniak, not only do they turn their hand at exceptional art direction for some of the biggest power houses within Fashion but they started their careers as budding Artists.


Vogue Paris October 2002 : Model Ann Catherine Lacroix by Inez and Vinoodh

Their work is exciting, raw and such a feast for the eyes, their eye for details makes their pieces of work iconic in itself with cheeky details, like the example above with Ann Catherine Lacroix peeking through the O in the 'Vogue Paris' mast head and positioned again on the E, which is quite reminiscent of british currency GBP. - Richard

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