Classic, Simplistic and Youthful seem to be 3 words that sum up Atelier Franck Durand, their Artistic Direction has helped define brands such as Isabel Marant, Balmain and Giuseppe Zanotti and have continued to help shape a brands image by not only creatively directing their ad campaigns but assisted with the website re-designs for Repossi, Balmain and Faith Connexion.
The above campaign for Isabel Marant Fall Winter 2010 featuring model Kate Moss photographed by Inez and Vinoodh echos my sentiments on how pin sharp and on point their work is, but ultimately they work with brands who echo their design aesthetic and love for simplicity and not wanting for a better word - Cool.
Atelier Franck Durand is aside from one of the most exciting creative direction agencies in the industry at this given moment but in his personal life he is married to French Vogue Editor in Chief - Emmanuelle Alt, who is not only his wife but also a collaborator within many of his Campaigns, they both embody the same aesthetic and principles around design and style.
A feeling i usually get that radiates from a majority of the work Atelier Franck Durand command is a cool, rock chic attitude to life and style, this easy and effortless way of dressing and living - showcased wonderfully above in the Fall Winter 2008 campaign for Balmain with Natasha Poly and once again shot with long time collaborator, the photographers Inez and Vinoodh.
Giuseppe Zanotti Spring Summer 2012 with Model Anja Rubik by Inez and Vinoodh.
This is particularly one of my favorite campaigns of the season perhaps its reference to Helmut Newton ? i don't know but its sultry elegance and flirtatious quality to the campaign and the burst of color in the background gives it an eye catching quality - its not overtly complicated and the products are showcased to its maximum and it really makes them desirable products.
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